|Labtricity is a digital
connectivity solution designed to connect professional
digital photographers to digital-enabled professional
labs. The automated approach to creating an order,
pricing the order, transacting the order, transmitting
the order and fulfilling the order provides significant
added value to both professional photographers and
digital labs. The benefits of Labtricity include cost
and time savings, increased profits, business growth,
increased return on investment, improved workflow,
extended service and a competitive differentiator.
The Express Digital Lab Edition software enables the professional photographer
to connect and communicate with a Labtricity lab. Through this lab connectivity,
the photographer can create, package and transmit a print order to any Labtricity
partner lab. In addition, the Lab Edition software allows the photographer to
confirm lab capabilities such as available print sizes, enhancements and premium
The Labtricity fulfillment server software resides at the lab and is responsible
for receiving, proofing and printing the lab order transmitted using the Lab
Edition software. Each print order is received, processed and sent to a print
queue and awaits fulfillment by a supported digital printing device. The Labtricity
fulfillment server software consists of three distinct functions, including order
receipt, order proofing and editing and order fulfillment.
Labtricity takes the first steps in addressing the challenges associated with
color management. The ICC color profiles as supplied by the manufacturers for
all of the supported input and output devices are contained with in the Labtricity
software. The lab and the photographer also have the ability to insert their
own custom ICC color profiles. Furthermore, Labtricity enables the lab to create
individual ICC color profiles for photographers who do not already have them.
Each time the photographer transmits an order to the partner lab, the appropriate
photographer color preference can be applied throughout the fulfillment process.
PhotoReflect Internet Storefront
PhotoReflect Storefronts provide Labtricity labs the ability to deliver greater
added value to the photographers they do business with. By providing a PhotoReflect
Storefront, photo labs enable the photographer to communicate, market and sell
their images 24/7. Orders generated through the on-line storefront can be fulfilled
directly by the Labtricity lab. PhotoReflect Storefronts are the perfect way
for labs and photographers to grow your businesses simultaneously.
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